Digital Campaign Expert - German speaking

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub team has been established within the Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Group Communications by supporting central initiatives with Social Media Management and Digital Publishing Services.

As a Digital Campaign Expert in the Digital Campaigns Chapter in the Global Digital Hub, you play a crucial role in driving the end-to-end orchestration of campaign content delivery across all channels and request types. You ensure seamless coordination between global and local teams, facilitating conversations that reflect affiliate digital campaign content needs, insights, and learnings, and achieving consistent messaging throughout the organization. You contribute to global and local content delivery, promote the adoption of modular content and templatization, and provide expert guidance to business teams on their digital and omnichannel engagement strategies.

In this role, you act as a content production manager, as well as a key advisor, leveraging your understanding of the Life Science industry and its regulatory specifics to support affiliates in achieving their content goals while aligning with Roche's digital vision. You build and maintain strong relationships with stakeholders in the affiliate network, serving as the first point of contact for questions, ideas, and challenges. Additionally, you support affiliates in demand planning, integrating local forecasts into Roche's overall demand planning methodology to ensure strategic alignment and readiness, and educate affiliates about new solutions or services.

Your Opportunity:

• Drive end-to-end orchestration of campaign and content delivery across channels, ensuring standards are met and feedback is captured from stakeholders.
• Facilitate conversations between global and local teams to ensure consistent messaging and collaborate on content plans and reuse.
• Mentor junior team members and guide Delivery Managers in resolving operational issues and mitigating risks to keep projects on track.
• Lead communications with affiliates, incorporating feedback and aligning digital campaign content with stakeholder expectations.
• Maintain effective relationships with stakeholders by staying updated on digital trends, sharing best practices, and supporting content demand planning.
• Provide guidance to business teams in planning, executing, and optimizing digital engagement strategies, with a focus on Life Science industry compliance and regulatory specifics.
• Empower affiliates to achieve content goals by guiding them through changes in content creation strategy and aligning with Roche's digital vision.

Who you are:

• You have a Bachelor's degree in Marketing, Communications, Business, or a related field and 6+ years of experience in content production, project management, or digital campaign management, with a focus on coordinating digital marketing initiatives across multiple channels.
• You have a solid understanding of digital marketing principles, content creation, and campaign management.
• You possess strong organizational and multitasking abilities, with a proven track record of managing multiple projects simultaneously.
• You have excellent communication and interpersonal skills in English and German, with experience in facilitating collaboration between global and local teams.
• You own experience in stakeholder management and incorporating feedback into content strategies.
• You are able to mentor and support team members, contributing to their development and onboarding.
• Proficiency in project management tools and software, with a readiness to learn new systems are needed.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (2 office days/week on average, and we provide fully remote working conditions within Hungary). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about.

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

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Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.