Germany Research Manager (12-month FTC; German-speaking)

We're looking for a Germany Research Manager(12-month FTC)who has honed their research skills either agency or client-side and is now looking to take the next step in their career and have more responsibility. You'll be the key point of contact for the German team and work closely with both cross-functional teams and squads to drive forward our company strategy.

We need your help to make sense of what we hear and synthesise insights that will help drive our strategy to change the world of pet food for good.

As a D2C subscription business in an emotive category, people love talking to us about their dogs.

Changing the world of pet food for good

We're Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog's unique Tails.com recipe - so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It's clever stuff.

We've got bold plans. Having created an entirely new category in pet food, we're now scaling fast in the UK and Europe - backed by Purina, one of the world's largest pet food companies. You'll join a bunch of smart people working towards the same goals - and a bunch of smart-ish dogs, all working on their own thing.

Together, we'll change the world of pet food for good.

Research at Tails.com

At Tails.com, we are building a full service in-house Research and Insights team.The Research team sits within our Proposition & Brand function and works closely with a whole range of teams across Tails.com - that includes being involved in changes to our brand and identity, right down to understanding how long-time customers experience specific aspects of the digital and physical product. We play a vital role in helping individuals at Tails.com make informed decisions, driving the continued success and growth of our business.

Build our brand

We're building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we're moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you'd like to join? Here's how you'll make a difference:

The role

The German Market Research Manager is a new role set up to provide critical market, competitor, product and audience insights to ensure successful entry into this new market.

You'll be a well-rounded researcher who has worked across a variety of methodologies,e.g., qual, quant, UX/UI, Ethnos, and different types of projects such asBrand Tracking, C Sat, NPD, proposition development, brand research, pre testing, and research communities.

You'll work within our Research & Insights team and partnerclosely with our Germany Country team. You'll split your time between understanding how changes to our global product land in Germany and conducting larger research projects specifically aimed at the German market. You'll report into the Senior Research Manager and work with key teams such as Brand, Product Design, Product Management, and Proposition teams.

You'll be responsible for:

• Partneringwith the Germany country team to shape the research agenda for the German market
• Supporting Tails.com and the German team with local insights - act as the designatedevangelistfor the German consumer and help others around you really understand what dog owners in Germany value and how they think
• Managing and executing a variety of research projects from end to end, including conducting primary research in the local language with German consumers - you'll be comfortable managing and executing both qual and quant projects and writing compelling story-led insights reports, in addition to presenting these to your stakeholders
• Cultivating a strongrelationship with the German country team and those working to support the German market
• Feeding into the product roadmap for Germany and escalatingthose ideas when they have implications for our core product
• Helping to structure the insights you find and enablingothers to make use of them through a mixture of workshops, presentations, and written communication

The skills you'll bring:

• An ability to translate business questions and challenges into research objectives and comfortable with recommending methodologies to best answer these questions
• Experience using a range of research techniques to solve business problems
  • You'll know how to execute both qual and quant research, how to choose between them whenneeded,and how to make sense of the results together
  • You can explain how to manage bias, how to qualify respondents, and how to ask the right questions
• Language fluency in both German and English is essential, enough that you can make consumers in the market feel at ease when conducting interviews and understand the cultural nuance of what they're telling you
• Analysis andcompelling storytelling skills
• A clear andengaging communicator, comfortable working directly with Analysts, Engineers, Product teams, and Marketing teams
  • You know how to tell a great story

Our commitment

We're proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at tails.com.

During your interview process you'll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

What's in it for you?*

• Competitive salary
• Flexible core hours, giving you true work life balance
• Hybrid working patternto ensure this role works for you
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
• Optional 5 days unpaid leave and 1 paid volunteer day each year
• When you need a change of scenery, you can work from abroad 2 weeks every 6 months
• Health insurance for you, paid by Tails.com, and discounted gym membership
• Extended maternity, shared parental and adoption pay - up to 6 months at 70% pay, linked to statutory parental pay
• Flexible paid care leave to support immediate dependents, people close to you and pets
• An external financial coach to support a range of topics - debt management, savings and investments
• In-house L&D team, with access to year round courses to help drive your development
• 50% discount on all Tails.com and 40% on Republic of Cats products

* Prorated based on length of contract

What's next?

If this sounds like it matches your experience and what you'd love to do, we can't wait to hear from you! If you're unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we'd especially love to hear from you if you're from an under-represented demographic.

Here's a taster of how our recruitment process works:

1. Upon submission, your application and CV will be reviewed by the Hiring Manager.
2. If selected, you will then be invited to have a call with the Hiring Manager so we can learn about your background, experiences, and skill sets in greater depth (30 mins).
3. Should you be successful, you will be invited to a call to present your recommendations in response to a provided task to a panel of interviewers (60 mins).
4. Lastly, you will be invited to our Richmond, London office to meet with the Hiring Manager and an additional stakeholder this role will partner with closely(45-60 mins).

Department User Research Locations Richmond Remote status Hybrid Remote