Marketing Executive - Digital (German speaking)

Join Us in the Land of Happiness!

At our Gibraltar-based Lotto company, people come first. Belonging, impact, and purpose drive our success. We invest in personal growth, offering a unique work environment. With 15 markets, 400+ employees, and 19 million customers worldwide, we're where you belong. Experience extraordinary growth with us.

Lottoland empowers both customers and employees. 2018, we paid out €90 million, a Guinness World Record. Now, we're enabling bigger dreams through meaningful actions. Our open culture fosters genuine connections, resilience, and ownership. Your values matter as much as your skills. This is your extraordinary chance. Find purpose and meaning in a one-of-a-kind Land. We bet on you!

What you will do:

• Manage digital marketing campaigns on the DACH market to drive profitable growth for Lottoland and deliver country specific revenue targets.
• Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.
• Plan, execute, optimise and report on campaigns across paid social media, display web and app, programmatic partners and support with ASO initiatives as and when is required.
• Utilize data-driven insights to optimise digital marketing campaigns and maximize marketing ROI.
• Support in managing key strategic relationships with display partners and account managers. Support in negotiating and optimising deals with partners.
• Identify and manage new creative growth campaigns and prospect new partners that support the acquisition objectives.
• Request, process and track IOs and invoicing.

Who you are:

• You are a native German speaker with fluent English.
• You have a strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.
• You have proven hands-on experience in display web and app campaigns, paid social media, programmatic, organic app (ASO).
• A data-driven approach to decision marketing with strong commercial acumen.
• You are highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experienced in optimizing acquisition funnels for both web and app campaigns.
• Proficient in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, SEMrush (or similar) and marketing automation software.
• You have strong analytical skills with the ability to interpret data and generate actionable insights to drive marketing decisions.
• You know the industry regulations and compliance requirements related to online betting and gaming marketing activities.
• You are self-motivated and have a proactive attitude, with a willingness to learn and adapt to new technologies and industry developments.

Technical Skills:

• Experience with tracking parameters and reporting tools.
• Proficient in Microsoft Excel.
• Knowledge of relevant regulations and compliance standards.
• Understand the basics of CMS platforms and landing page development.
• Knowledge of remarketing/retargeting techniques to re-engage with website visitors.
• Knowledge of attribution models and multi-channel funnel analysis.

Why Choose Lottoland:

• Flexibility, inclusion, and common purpose.
• Supportive growth and deeper connections.
• Genuine collaboration and ownership.
• Values-driven success.
• Embrace Gibraltar's sun-soaked lifestyle.

Our Culture:

• Innovation thrives here.
• Passion is celebrated.
• Customer focus drives us.
• Empowerment meets accountability.
• Grit and integrity are vital.

Join Lottoland - where innovation meets purpose. Explore more at www.lottolandcorporate.com. Your unique journey starts now.

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