Regional Brand Marketing Specialist - (German speaking)

Company Description

Kaplan Language Group (KLG) provides high-quality, language-travel programs across the world through its four brands, Kaplan International Languages, Alpadia Language Schools, ESL Education, and Azurlinga. All are recognized leaders in the educational travel sector, committed to offering high-quality, immersive language experiences to students from over 100 countries.

We are now looking to recruit a talented Marketing Specialist (German speaking) whose focus will be to support, sustain and grow the strong presence of our brands in Italy, whilst also providing operational support for projects in other regions. The position is based within the regional brand team, reporting to the Brand Marketing Manager Europe (BE, FR, IT, SP). The role would involve working with an international team, based in offices across the world and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.

Job Description

• Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
• Supporting the development and implementation of regional branding projects, with focus on growing revenue and ROI
• General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
• Working with the content, email, design, and web teams to develop digital campaigns
• Website and blog management: writing, translating, and proofreading content
• Writing compelling content for partners
• Outreach, digital PR, contests and ruffles, and best practice industry trends
• Sourcing, securing and managing sponsorship / blogger partnerships / influencers
• Social media planning, research, and execution
• Communicating with target audiences and managing customer relationships
• Organizing events such as conferences, seminars, webinars, and exhibitions
• Supporting the development of SEO strategy, including seeding content and link building
• Monitoring KPIs related to brand searches, traffic on the website, and leads generation

Qualifications

To be considered for the position, you will need:

• Bachelor's degree or above (desirable)
• Spoken and written fluency in English and German
• Relevant marketing or brand experience
• Keen interest in online trends, technology, social media, blogs, and travel
• Ability to think creatively and contribute ideas
• Experience and passion in creating content
• Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
• Proven success in applying strategy, using marketing channels with focus on reaching targets
• Experience with website analytics tools
• Knowledge of HTML, website management (CMS), and mass email (CRM)
• PPC and best performance media practice (desirable)
• Complimentary experience of offline marketing (desirable)
• High levels of energy and self-motivation
• Self-awareness
• Teamworking skills and Innovative approach

Additional Information

This is a full-time position based in Barcelona. You will be fully supported in your role with on-going coaching and training from your colleagues and managers.

The benefits include:

• Global annual salary package range up to 33.000 annual (depend on experience). Ticket restaurant and annual bonus included
• Medical insurance benefits discounts
• Free coffee and tea
• Free breakfast on Mondays and fresh fruit on Thursdays
• Free online English courses and discounted language courses abroad
• Working hours 40 per week
• Flexible working - 3 days in the office/2 days at home weekly
• The opportunity to grow as part of a division in a successful multi-national education company