Organic Editor (SEO & AI)- German Language

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.As part of Booking Holdings, which includes brands like Priceline & Agoda, we're at the forefront of innovation and customer service in the travel industry.

Join our global Marketing team as the Organic Editor, and take ownership of the content strategy for our highly visible travel blog within a key market of Germany. This is a crucial individual contributor role where you will drive the editorial vision, ensuring all content is factual, high-performing, and supports both core SEO demand and emerging AI/LLM discoverability programs. You will be accountable for content quality and performance in your segment, operating at the hands-on intersection of content creation, search, and generative AI.

The core of this role involves hands-on editorial execution and deep market knowledge. You will translate complex SEO and AI requirements within your team into an actionable editorial plan for your market. Key responsibilities include managing the content pipeline from ideation to publication, providing final hands-on editing and sign-off on all content in your segment, and overseeing authorship. Furthermore, you will drive continuous optimisation through performance analysis and process adherence, ensuring content is structured and enriched for best-in-class SEO and AI consumption.

We are looking for a candidate with strong, hands-on editorial experience, ideally within a known brand, publisher, or platform- with travel, e-commerce, or marketplace experience being a plus. You must have a proven track record of end-to-end content ownership and converting SEO/data insights into concrete content for publication. A strong working understanding of SEO fundamentals for editorial content, an awareness of LLM/AI search trends, and excellent cross-functional collaboration skills are essential for aligning with teams like SEO Strategy, Product, and Localisation. If you are ready to own and drive a high-impact editorial channel, we encourage you to apply.

This is a 1-year fixed-term contract, with the intention to extend subject to performance and business needs.

Required skills and experience:

• Significant Editorial/Content Experience: 5+ years of demonstrable content/editorial/blog experience, preferably with a known brand, publisher, or platform (travel, e-commerce, or marketplaces a plus). Agency experience is acceptable as part of a history with in-house experience.
• Completely fluent and detailed understanding of German, both for Germany, and in other countries around the world (such as expats). This also includes an in-depth cultural understanding and demonstrable experience with relevant cultural sensitivities.
• Completely fluent and able to also run editorial in English
• SEO & AI Expertise:
  
  • Proven track record turning SEO and data insights into published content and editorial roadmaps.
  • 2+ years of wider SEO/marketing knowledge.
  • 2+ years of experience in content marketing SEO, including distribution.
  • Strong working understanding of SEO for editorial (on-page optimisation, internal linking, search intent), plus awareness of LLM/AI search trends.
• Content Execution & Accountability: Proven track record of end-to-end content ownership, including hands-on editing, fact-checking, and final quality assurance for a market/vertical.
• Stakeholder Collaboration: Excellent ability to collaborate with cross-functional teams (SEO, AI, Localisation, UX, Marketing) and balance editorial integrity with commercial goals.
• Content Operations: Strong organisational skills, experience with content production workflows and editorial tooling, and familiarity with modern CMS platforms (ContentStack a plus).

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 Euro per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let's go places together: How we Hire
• This role does not come with relocation assistance.

The interview process:

• Recruiter Screen
• Business Interview 1
• Business Interview 2

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.