RO | Copy, German speaker (Bucharest)

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What does a Copywriter do at WPP Production?

• Responsible for writing copy of all kinds and generating ideas for the Creative Department
• Writing copy in long and short form and headlines for a range of international clients
• Produce Creative work of quality and in volume for Digital, TV & Content, Print and more
• Champion conceptual thinking and great writing; leading by example
• Collaborating with the Creative Department and other internal departments
• Taking and responding to briefs from CD, CSM and other Internal clients
• Highlight and escalate creative issues to Creative line manager
• Demonstrate and champion clear understanding of brands
• Support and help colleagues
• Contribute to team meetings and other touchpoints
• Taking and responding to briefs from CD, CSM and other Internal clients

Reporting lines and key stakeholders

This role reports to the Creative Director.

Requirements

• Extensive experience of working and collaborating in teams within industry
• Proven Creative experience in digital, print and TV
• A good working knowledge of Mac/Creative Suite programs
• Competent in Microsoft packages (Word, PowerPoint, Excel)
• Proficiency in German and English
• Demonstrable experience of developing relationships and interacting with international clients
• Confident in formation and delivery of presentations to Clients
• Strong organisational skills and attention to detail
• Ability to work in a fast paced, professional and team environment
• Excellent verbal and written communication skills
• Possesses strong interpersonal skills

#LI-Hybrid

Why work here:At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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