Senior Marketing Specialist, German Market - [12-month contract]

About Taskrabbit:

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do's, such as furniture assembly, handyman work, moving help, and much more.

At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We're looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love. Together with IKEA, we're creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.

Taskrabbit is a hybrid company with employees distributed across the US and EU and a Built In - Best Places to Work (2022, 2023, 2024) continually ranked across multiple national and regional categories. Join us at Taskrabbit, where your work will be meaningful, your ideas valued, and your potential unleashed!

Please submit the English version of your CV! This role requires fluency in German (Native or A1/A2). This is a Hybrid role, working in our Soho Office every Tuesday & Wednesday.
About the role:

We are looking for a savvy, data-driven Marketer to help us continue to grow and scale quickly in the German Market. A creative Marketer, who has marketplace experience across digital and offline channels using value data-driven decision-making. Our ideal candidate would be passionate about the on-demand economy and would come up with ideas of how to help us grow our brand and business.

As the Senior Marketing Specialist for Germany, you will own the local marketing plan across all channels. You will work with the central marketing team across paid channels (Search, Display, Paid Social, App, events, partnerships) and owned and earned channels (local email content, SEO, blog, Push, PR, Influencers). You will be responsible for driving demand in your local market and working with the country team to deliver revenue. This role will report directly to the Country Manager, with a dotted line to the EU Marketing Director. This is a coverage for maternity leave.
What you will work on:

• Own and execute the go-to-market strategy for Germany, integrating paid performance channels (SEM, Social, Display) with organic levers (SEO, CRM, Influencer, PR) to drive full-funnel marketing.
• Develop a Germany-specific marketing playbook, including detailed lifecycle journeys and tailored campaigns to convert new visitors into loyal clients.
• Collaborate closely with channel managers (SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers, and PR) to ensure the German marketing strategy is fully localized and ROI-focused.
• Roll up your sleeves to plan, launch, and optimize campaigns together with channel managers - including reviewing creative, building landing pages with the Marketing team, and analyzing performance data.
• Set and monitor performance metrics, ensuring campaigns are aligned to KPIs like CAC, ROAS, conversion rate, and retention. Iterate quickly based on learnings and results.
• Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement.
• Partner with the Product, Operations, Partnerships, Localisation and Data teams to improve funnel conversion, optimize city-by-city activation, and enhance the local client experience.
• Serve as the main marketing point of contact for Germany, working side-by-side with the Country Manager to align plans with growth objectives and OKRs.
• Maximize brand partnerships, especially with IKEA and external partners, by developing co-marketing campaigns, in-store activations, and shared promotional initiatives.
• Collaborate with the global design and brand teams to create content and creative asset that reflect the tone of the German market while staying true to our global brand.
• Build and manage local brand partnerships that elevate Taskrabbit's visibility and relevance across target audiences.

Your areas of expertise:

• Fluent in English and German with deep knowledge of the German market and its nuances
• B2C marketing experience at an advertising agency or start-up company.
• A self-starter who thrives in a fast-paced, remote-first, and entrepreneurial environment.
• Hands-on marketer with experience managing and executing campaigns across both online and offline channels, paid and organic marketing channels.
• Proven track record of delivering results, optimizing ROAS, and making data-informed decisions.
• Confident working across cross-functional teams and driving initiatives from concept to launch - not afraid to get into the weeds when needed.
• Data-driven mindset, good at identifying insights and data storytelling.
• Comfortable with marketing tools and platforms (e.g., Google Analytics, Looker, Excel/ Sheets, Meta Ads).
• Must be available for a 12-month contract.

Compensation & Benefits:

At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. Total compensation consists of base pay + bonus + benefits + perks. The annual gross pay range for this position is £50,000 - £70,000. This is the base pay range only, and does not include any other total cash compensation amounts, such as company bonus or benefits.

You'll love working here because:

• Taskrabbit is a Hybrid Company. We value flexibility and choice but also stay committed to regular in-person connection.
• The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
• The Diverse Culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average.
• The Perks. Taskrabbit offers our employees with employer-paid health insurance and a 401k match with immediate vesting for our US based employees. We offer all of our global employees generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment.

Taskrabbit's commitment to Diversity and Inclusion:

An Active Commitment to Equity within our Company and Platform. We are an inclusive community where all who share our mission and values belong. Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.

Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, sex, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.