CRM Specialist (Lifecycle & Automation) German Market

Hello!

We're looking for a CRM Specialist to join our global Lifecycle team and help us drive growth in the German Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems.

The Role

We're looking for a technically sharp and execution-oriented CRM Specialist to support lifecycle and outreach operations for the German market. Sitting at the intersection of marketing automation, lead activation, and SDR enablement, you'll play a critical role in building and optimising the programmes that convert leads into pipeline.

Reporting to the Global Lifecycle Strategy Manager, you'll work within a growing team of specialists, contributing to the global lifecycle motion while owning German market execution end-to-end.

What You Will Be Doing

Lead Activation & Lifecycle Execution

• Build and execute activation and reactivation sequences for German market leads, targeting the right triggers, timing, and channels.
• Manage lead nurturing flows, onboarding programmes, and re-engagement campaigns across the funnel.
• Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team.

SDR Enablement & Marketing Alignment

• Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the German market.
• Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff.
• Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences.

Automation & AI-Powered Operations

• Identify and implement automation opportunities to improve funnel velocity and conversion rates.
• Use AI-assisted tools for copywriting, sequence creation, and outreach personalisation at scale.
• Contribute to the team's AI tooling experimentation, testing new approaches for segmentation and lead prioritisation.

Tools, Reporting & Data Hygiene

• Manage campaign calendars and ensure accurate lead attribution across touchpoints.
• Maintain data quality standards for lead routing, enrichment, and CRM hygiene.
• Analyse campaign and activation performance, extracting insights to share with the wider Lifecycle and Revenue Marketing teams.
• Build and maintain basic dashboards to track activation rates, funnel velocity, and campaign ROI.

Your Profile

• German native or expert (written and spoken) and fluent in English.
• 1-3 years of experience in lifecycle marketing, demand generation, marketing operations, or a related field.
• Hands-on experience with CRM and marketing automation platforms - HubSpot experience is a strong plus.
• Familiarity with sequencing or outreach tools (e.g. Outreach, Salesloft, Apollo) is valued.
• Comfortable using AI tools day-to-day - for writing, research, automation, or analysis.
• Strong organisational skills and attention to detail, with a bias toward execution.
• Data-driven mindset: you use metrics to diagnose problems and prioritise action.
• Comfortable working cross-functionally with SDRs, Field Marketing, and global stakeholders.

Tools & Stack

HubSpot, Outreach / Salesloft, Apollo / Clay, ChatGPT / Claude, Notion / Confluence. Familiarity with PowerBI/Looker or similar reporting tools is a plus.

About us

At Factorial, we're building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe's fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we'd love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.
• We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
• We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine
• Pet Friendly

Wanna learn more about us? Check our website!

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