German Influencer Marketing Executive

Freddie's handpick seasonal flowers and deliver them to your door in abundance. We might have grown a touch in size - from just Freddie and a milk float to an ever-budding team - but our spirit remains the same. We're about blooming life and creativity into every home. With bundles of ways to style your stems, unbox the possibility of becoming your own florist, with personalised tutorials to show you how it's done - or style your stems your way, as you wish.

From the seed of an idea we continue to flourish; we're now a B Corp organisation. And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers.

About the Role:

We're looking for a German Influencer Marketing Executive to join the team at Freddie's. You will be responsible for identifying, engaging, and managing relationships with influencers for the German market across various platforms to drive flower subscription/gifting sales tracked through voucher code redemptions. The role is highly performance driven, with monthly targets around outreach/sales.

Responsibilities:

• Identify and research potential influencers and content creators for the German market who align with our brand values, target audience, and campaign goals.
• Reach out to influencers via email, social media, or other communication channels to establish partnerships.
• Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis.
• Manage influencer relationships, including content briefing and product delivery.
• Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives.
• Track and analyse campaign performance metrics, providing regular reports and insights to optimise future campaigns.
• Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies.

Requirements

• Highly motivated and performance driven to hit sales targets
• An excellent negotiator, communicator and relationship builder
• A highly organised, detail-oriented self-starter
• Native/fluent German with good understanding of the German market, local social media trends & influencers.
• Have the right to work in the UK/student visa
• This is primarily a sales role, so you must be resilient, results focused and data-driven.

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events
• Bi-Weekly lunch
• And Flowers!

Inclusion:

Freddie's Flowers recognises our success is dependent on the success of our people. Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for