Ungarn, BudapestUngarn, Budapest

Publicis Groupe

Erstellungsdatum 09.07.2024

German-speaking SEO Strategist

Company Description

Job Description

Publicis Le Pont is a one-stop-shop that connects scalable operations with creative agility. We are the ultimate partner that can lead your digital transformation with speed, efficiency and consumer-first approach. Through the Publicis Power of One we are seamlessly connecting three European Centres of Excellence: Commerce & Production, Data & Technology and Content & Creativity. These pillars define modern KPIs, but the magic happens only when they are connected. We work globally, creating strategies and digital materials for many global brands and businesses.

In Hungary; our multinational team represents over 300 people from across 25+ different countries, providing integrated solutions and diverse expertise that shape how Fortune 500 companies and brands communicate from Europe to the US and China.

We are a group of communication professionals deeply rooted in the values of diversity and inclusion, working for better futures at speed by turning the magical combinations of many into the Power Of One!

And we are proud to be the first agency in Hungary to get the Great Place To Work® certification!


We are looking for a German-speaking SEO Strategist to join our international SEO team, offering opportunities to work across holistic SEO touchpoints (technical, content strategy, on/off-page etc.), ASO and Analytics (reporting & CRO). This position is based in our Budapest, Hungary office, where we would want you to come and join us locally. Our team works across multiple domains across the globe - including many regions and markets, while servicing some of the world's largest brands across FMCG and other categories. We are responsible for these brands' organic growth, SEO & content strategies, and overall organic performance - connecting website performance to business objective(s).

As an SEO Strategist, your day-to-day tasks would include:

Monitoring website's performance from all SEO and organic performance aspects including;
  • Keyword Research and Keyword Database Management
  • Content Auditing, Competitor Analysis and Content Gap Analysis
  • Content Strategy Creation and Execution
  • Content Briefings (copy and design), Meta Data & Schema Markup Creation
  • Technical Auditing, Health Checks & Amendments
  • Performance Reporting and Data-based Decision Making
  • Participating in Website Development and Migration Projects
  • Client Calls, Client Relationship Management from SEO perspective

What is expected from our ideal candidate?
  • Native or close-to-native level in German and fluent, business-savvy English is a must
  • 2+ years of experience in SEO and Analytics - experience both in technical and content SEO
  • Proven track record of successfully implemented SEO strategies
  • Proficiency in the main SEO tools and Google products such as SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console, Looker Studio (previously Data Studio) and Tag Manager, etc
  • Data oriented mindset and strong analytical skills
  • Bachelor's degree in marketing, communications, computer science or a related field
  • Knowledge of Automation, AI, Python, Other Programming Languages or Advanced Data Capabilities are an advantage
  • Agency background and/or history of presenting to external stakeholders/clients is an advantage
  • You are a team player and strive in a large international and geographically dispersed team.
  • Good time and project management skills - be able to handle multiple projects and tasks
  • Proactive mindset and good problem solving skills - you are not afraid of new challenges and tasks, you have a strong can-do attitude

If you would like to be part of a multinational team of experts, carving new ways of working in SEO, leveraging the opportunities offered by AI & Automation, and experience working on global brands and clients, we encourage you to apply to our job advertisement!

Why should you join Publicis Groupe?
  • Multicultural and diverse environment - We have more, than 350 colleagues (and counting), talents coming from every part of the world, why not join us and learn some Portuguese during lunch breaks?
  • Home office opportunity - We attend to our modern and minimalistic (also award-winning!) open office three times a week, and we have the opportunity to enjoy the comfort of our own home twice a week.
  • Flexible working hours - The working hours are also flexible. Here we have to mention that as we work for clients, you cannot do your job during the evening, but if you have a dentist's appointment at 3 p.m., we won't say you can't go.
  • Market-competitive salary - We will give you a salary that reflects your hard work. During the selection process we will try and find that sweet spot, which will make you happy when you open your offer letter.
  • Work Your World program - Would you like to experience working from a different country for a couple of weeks? Start dreaming about your favorite location because with us, you can do it! Just pick a Publicis Groupe office on the Globe. Then start packing.
  • Dog friendly office - If you have a furry, occasionally barking four-legged bestie, they are also more than welcome in the office.
  • Company events - Once you have joined us, you'll see that we not only learn each other's native language (remember the unofficial language lessons from above?), but also have regular get-togethers. Trying not to stay thirsty during every third Thursday (yes, we definitely call them Thirsty Thursdays!), having different themed parties throughout the year or boosting our creativity by listening to Creative mornings in the Café!
  • Well-being - Last year we launched our well-being program, Balance by Publicis Groupe Hungary. We believe that balance is not something to be found, but something to create. That is why we are fully committed to bringing it into your life. Initiatives, such as coaching, round table conversations, workshops and education on well-being is available for everyone, and more elements of the program is on the way.
  • Relocation - Would you like to join us from the other side of the globe? Looking forward to talking to you! If we agree on working together, we will help you get through the bureaucracy and get you the working visa you need.

Interested? Come and join the Publicis Groupe adventure!

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