Marketing Executive - German Speaking

Parkingeye's company culture is amazing and our Great Place to Work® Certifications proves it! If you would like to join a Great Place to Work® continue reading and find out what we have to offer.

Parkingeye is an advanced provider of a wide range of parking solutions to support businesses whilst working ethically with our motorists. We offer smart, flexible and integrated car park management solutions to help increase parking revenue, reduce car park abuse and improve customer satisfaction.

With a growing presence across Germany and Austria, we are seeking a talented and motivated German-Speaking Marketing Executive to join our team. This role offers an exciting opportunity to collaborate with a team of specialists and drive impactful marketing campaigns.

Role Overview:
The German-Speaking Marketing Executive will play a key role in planning, coordinating, and executing marketing activities across various channels. Working closely with an existing team of specialists across content, email, website, and social media, you will ensure a cohesive approach to campaigns and strategies that engage our German-speaking audience. This is a varied role that requires a solid understanding of the marketing mix and a passion for driving results.

Key Responsibilities:

1. Campaign Planning and Execution:
   • Develop and implement marketing campaigns tailored to German-speaking audiences.
   • Collaborate with in-house and external specialists to align campaign objectives across channels.
   • Liaise with local teams in Germany and Austria to ensure an aligned approach to sales and marketing.
2. Content Coordination:
   • Work with content creators to ensure marketing materials resonate with the target audience.
   • Translate or localise content for the German and Austrian market.
3. Website Management:
   • Liaise with website specialists to ensure content is relevant, up-to-date, and optimized for the German-speaking audience.
   • Support website localisation projects as needed.
4. Social Media Coordination:
   • Partner with social media specialists to plan and execute targeted social campaigns.
   • Monitor social media performance and gather insights to enhance engagement.
5. Analytics and Reporting:
   • Analyse marketing campaign data to assess performance and ROI.
   • Provide regular updates and insights to senior marketing team members.
6. Stakeholder Collaboration:
   • Act as a liaison between marketing and sales teams in Germany and Austria.

Requirements:

• Language Skills: Fluency in German and English (written and spoken) is essential.
• Marketing Experience: Proven experience in a marketing role, with exposure to multiple areas of the marketing mix.
• Digital Marketing Skills: Familiarity with content management systems (CMS), CRM platforms, and social media tools.
• Analytical Skills: Ability to interpret marketing data and translate insights into actionable recommendations.
• Collaborative Approach: Comfortable working in a team and liaising with specialists across various disciplines.
• Cultural Awareness: Understanding of German culture and consumer behaviour is a plus.

The perks at Parkingeye:

• Salary between £35,000 - £40,000 depending on experience
• Remote position - but must be based in the UK
• Permanent role working 37.5 hours per week
• Great working hours: flexible working patterns are available
• 23 days holiday (plus Bank Holidays) rising with length of service
• Pension Scheme
• Life Assurance
• Employee Assistance Programme
• Mental Health First Aiders and Health and Wellbeing Champions
• Discounted Gym Memberships and lots of other free benefits
• Cashback scheme for medical costs
• Dress down days in the Office and Company funded events