Performance Marketing Media Buyer (based in Portugal, German speaker)

Company Description

R26_0009455/PT

#Hybrid #lisbon #german #deutsch

Deutschkenntnisse erforderlich

As our Performance Marketing Media Buyer you will be part of a growing Panel Engagement Digital Team and be responsible for:

• Managing Google and Social Ad campaigns and budgets across regions
• Participate in an important worldwide expansion plan and help building effective panel recruitment campaigns in their multiple dimensions (creative, media buy, optimization and testing, measurement)
• Interact directly with ad agency and platform representatives to optimize campaigns
• Consult on creative best practices and optimization
• Troubleshoot common campaign issues, approve and tune local language campaigns
• Analyse reporting, look for potential problem areas
• Meet the Key Performance Indicators (KPIs) and on-time delivery of ad campaigns
• Maintain documentation on campaign process and procedures

Job Description

You will be used to:

• Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.
• Be an expert in SEA, SEO, FB, IG, and YouTube marketing.
• Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth
• Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth
• Strategize and execute experiments to continuously improve key metrics across campaigns
• collaborate with internal (design, product) and external teams on projects to drive growth and efficiency
• Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign
• Conducting in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights.
• Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.
• Managing multiple campaigns at once, within tight deadlines and A/B testing experience

Among other things you will:

• Develop recruitment, engagement and retention paid campaigns to sustain panel's health, including specific, measurable goals such as churn rate, acquisition cost, retention cost
• Work on NielsenIQ performance ads team across more than 20 countries and 10 languages
• Research/recommend "best practices" based on competitive analysis for app ad campaigns
• Identify opportunities for high impact acquisition, engagement and retention growth initiatives
• Set up and continuously optimize the performance of Google and Social Ad campaigns
• Managing Google Ad campaigns including Paid SEM, Display, and YouTube
• Developing new traffic acquisition and link-bait opportunities
• Identify conversion rate optimization (CRO) opportunities, and lead testing processes
• Manage ideation, planning, and execution efforts of CRO special projects
• Create analytics reports and dashboards to measure campaign performance
• Ensuring the integrity of our UTM campaign tagging
• Troubleshooting web analytics issues and making tracking code changes as needed

Qualifications

Qualifications

• 2+ years of paid search / social / app marketing, consulting, or banking, BA/BS degree, excellent analytical skills, and strong vision and strategy
• Experience in Meta Business Suite, Google Ads Manager (MCC) and TikTok Ads Manager
• Proven marketer that drives positive ROI by optimizing CPA, LTV, and ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies
• Proven experience of A/B testing and using data / analytics to inform design decisions
• Work Proficiency in English
• Fluent or Work Proficiency in German

Valued but not mandatory:

• Experience in campaign management web analytics and conversion optimization and attribution modelling
• Experience of digital strategy, information architecture & design, digital marketing; including online advertising and promotion
• Google Display video 360, Google Ads, Google Tag Manager Meta Certified Digital Marketing Associate and TikTok Media Buying Certification certifications preferred
• Experience with campaign tracking, campaign tracking, ad pixel insertion pixel, MMP platforms (Adjust or others)

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion