Senior Field Marketer (German speaking)

Bloomreach is the world's #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:

• Discovery, offering AI-driven search and merchandising
• Content, offering a headless CMS
• Engagement, offering a leading CDP and marketing automation solutions

Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.

We are looking for a German speaking Field Marketer with a knowledge of the DACH region for a 12 month Maternity cover contract to help us meet our ambitious growth targets in the region.

The 12 month contract has the potential to be extended or converted into a full time role.

A Field Marketer at Bloomreach is someone who owns the accounts, contacts and marketing strategy and execution for their region. This person is also responsible for allocating the marketing budget across partner, customer and prospect activities.

You'll have to work closely with our Events, Digital, Brand and Partnerships teams to build, own and execute a regional marketing strategy for our target industries. It's an exciting role that requires good communication skills, the ability to collaborate with a wide network of internal and external stakeholders and a self-starting attitude to getting things done!

You'll be responsible for growing the value and number of sales opportunities for the region as well as owning all customer and partner marketing within the region. That means running hosted workshops, dinners, webinars and other events and campaigns for all of Bloomreach's partners, customers and prospects in the region.

Additionally, this role will have responsibility for expanding our Bloomreach Discovery product across all of EMEA, collaborating with Sales and other Marketing teams to grow our footprint across the entire region.
About you

• Want to grow your career as a marketer and gain experience working alongside a cross-functional team of Digital, Events, and Regional Marketers?
• Have you got a deep knowledge of the culture, languages and marketing ecosystem in the region that you want to put to use as part of a wider EMEA Marketing team?
• Are you interested in owning and executing Bloomreach's marketing strategy for Germany, Austria and Switzerland?
• Are you looking to work in a fast-paced, venture capital backed software-as-a-service tech company?
• Have experience of or an interest in ecommerce, personalization and AI?
• Want to have immediate, tangible results?

Job description

Your job will be to:

• Create, own and execute the regional marketing strategy for all Bloomreach products in the DACH region.
• Report on sales and marketing KPIs and analyze the end-to-end sales pipeline for the region.
• Create and run all regionalized campaigns in the region including dinners, workshops, webinars, direct mail campaigns, emails, landing pages and more.
• Align with the Channel/Sales team to deliver priority campaigns and initiatives.
• Lead the evaluation and analysis of marketing performance in the region and recommend improvements.
• Expand our Discovery footprint across all of EMEA, not just the DACH region.

Personal qualities

• Self-starting, enthusiastic individual who is willing to take innovative approaches and responsibility for outcomes
• Strong communication skills
• Strong project management skills

Personal qualities

• Self-starting, enthusiastic individual who is willing to take innovative approaches and be responsible for their outcomes
• Strong communication skills in English and German (required).
• Knowledge of the DACH region.
• Ideal candidate would have experience of working in a B2B Software as a Service organization and/or experience working in ecommerce industry.
• Strong project management skills.
• Experience in Hubspot, Salesforce, Wordpress preferred.

Your colleagues:

• You'll be joining the Europe, Middle East and Africa (EMEA) Demand Generation team which is a part of Bloomreach's Marketing department.
• We're responsible for growing Bloomreach's pipeline of potential sales opportunities by using all marketing channels at our disposal to raise brand awareness of Bloomreach and engage prospective customers with our marketing messaging.
• The team includes a diverse range of Digital, Events, and Field Marketing professionals.
• You'll report to our Associate Director of Demand Generation who will help you learn all you need about the role and Marketing at Bloomreach

More things you'll like about Bloomreach:
Culture:

• A great deal of freedom and trust. At Bloomreach we don't clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
• We believe in flexible working hours to accommodate your working style.
• We work remote-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize 'DisConnect' days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member's role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

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