SEO Manager - German market

About Sortlist:

We are a dynamic scale-up transforming how companies find their ideal marketing and digital partners. Our mission is to enable smarter B2B collaborations by matching businesses with the most relevant marketing agencies and providers through data-driven algorithms.

The company is currently active in more than 100 countries with plans to scale up globally and open new markets in 2025

Sortlist raised €11M in Series B funding , fueling our ambition to expand into new markets. With 70 team members already onboard, we're looking for top talent to accelerate our growth.

In 2025, we are placing a strategic focus on the German market region our #1 SEO growth priority. That's where you come in.

Are you passionate about SEO and driven by online growth?

Our ideal colleague is a passionate person, fast learner, and always up for new challenges. Does it sound familiar? Then you might be the perfect match for Sortlist!
The role

Working within the SEO department at Sortlist and under the leadership of the Head of SEO, you will own the SEO strategy for the German market, driving performance and market share in one of our top-priority regions.

This includes optimizing current domains and laying the groundwork for future expansion.
As our new SEO Specialist in charge of the German market, you will:

• Identify data-driven SEO opportunities to increase qualified organic traffic and deliver measurable business impact.
• Monitor SEO performance with a strong focus on local intent and SERP features specific to the German market.
• Perform keyword discovery, expansion, clustering, and topical authority mapping based on semantic SEO and E-E-A-T guidelines.
• Conduct on-page analysis and support content localization, UX optimization, and structured data implementation.
• Collaborate cross-functionally with Tech SEO, content, link building, and paid teams to align on high-impact initiatives.
• Sync with the SEO product manager on new features, experiment designs, and scalable improvements.
• Track AI-related SERP changes, Google Search Generative Experience (SGE), and local ranking volatility.
• Drive SEO experiments and provide actionable insights from A/B testing and user behavior data.

Your Profile

• 2+ years as an SEO specialist, ideally working on multi-language or international sites.
• Track record of driving results in highly competitive search environments (e.g., legal, finance, SaaS, B2B).
• Strong understanding of search intent, content design, and modern ranking factors.
• Proficient in Web Analytics (GA4, Looker Studio), Search Console, and technical SEO audits.
• Hands-on experience with top SEO tools: Ahrefs, SEMrush, Oncrawl, JetOctopus, Screaming Frog, SurferSEO.
• Experience working on German-language SEO projects is a must; native or fluent German is a major plus.
• Excellent communication skills; ability to report clearly and persuasively with data.

Your personality

• You are data-driven, curious, and love solving problems through experimentation and iteration.
• Self-motivated, proactive, and a collaborative team player.
• You bring both structure and creativity to your workflows.

• To reach your goals as a SEO specialist, you will have:

• A large SEO budget and executive buy-in to scale your initiatives.
• Access to the best tools and learning resources - licenses, internal dashboards, e-learning platforms.
• A top-notch technical SEO team and a dedicated Head of SEO.
• An experienced, passionate, and growth-focused SEO team.
• A dynamic, creative, open, friendly, and hard-working workplace with flexibility and autonomy.
• The opportunity to drive real impact in a scale-up and own SEO for a strategic market.
• An international working environment.
• Afterworks and team buildings
• Hybrid work model (3 days in office, 2 days remote)
• A modern MacBook Pro to support your flexible workspace
• For Belgium (Brussels):
  • Meal vouchers, company car or mobility budget
  • Health insurance, progressive vacation plan, net allowances
• For Spain (Madrid):
  
  • Meal vouchers, health insurance

Our Values:

• Team
• Trust
• Talent
• Transparency
• Try

Ready to become part of the Sortlist team? If you see yourself in this role and feel passionate about SEO, let's talk! Just hit the "Apply" button - we'll be happy to hear from you.