Campaign Manager, German-Speaking, Europe (Freelance)

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle - creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

As a Campaign Manager at Kyra, you are the operator who turns creator campaigns into results. You run delivery end to end across a roster of ambitious brands, from fast-moving consumer names to category-defining tech, and you keep every campaign on time, on budget, and on target.

You sit between clients and creators, holding both to a high standard while keeping the commercial maths working in the background. You'll be running campaigns across German-speaking markets, briefing creators and liaising with clients in German day to day, so you're equally comfortable operating in German and English. Kyra's platform is your home base. You run everything through it, and the insights you generate feed the product as much as the product shapes your work. If you think in CPVs and get a kick out of a campaign that beats its KPIs, this is the engagement for you.

This is a freelance engagement.

What You'll Be Doing

Campaign Management and Delivery

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands
• Run timelines, budgets, deliverables, and approvals so nothing slips
• Act as the single point of contact for creators, clients, and internal teams
• Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them
• Stay ahead of problems and keep every stakeholder aligned, rather than firefighting

Commercial and Pricing

• Build creator pricing from the ground up using CPV (cost per view) and projected performance
• Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin
• Proactively negotiate added-value assets and maximise the value on every deal
• Manage campaign budgets line by line, model scenarios, and flag commercial risk early
• Treat every campaign as a commercial unit, not just a creative one

Client Service and Retention

• Build trusted relationships through clear, proactive, no-surprises communication
• Read each client's style and match it, from polished weekly reporting to fast informal updates
• Anticipate client needs, surface insight, and create the conditions for renewal and growth

Casting and Creator Management

• Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical
• Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding
• Make sure content lands on brand guidelines, cultural nuance, and campaign objectives
• Handle creator contracting, usage rights, and disclosure compliance cleanly

Reporting, Performance, and Optimisation

• Track performance against the numbers that matter: CPV, reach, engagement, and conversion
• Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap
• Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets
• Flag data inconsistencies and workflow gaps early
• Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting

Platform, AI, and Ways of Working

• Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it
• Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech
• Use AI daily to move faster and raise the quality of your work
• Adopt new tools quickly and improve workflows on Kyra's AI-native platform
• Bring a willingness to experiment. This is paying off across the team and we want people who lean in

What You Bring

Non-Negotiables

• Fluent/native-level German and English, written and spoken. You'll brief creators, manage talent, and run client comms in German.
• Agency experience running influencer or creator campaigns. This is the one we care about most
• A genuine KPI and performance mindset, comfortable owning numbers and being measured on them
• CPV fluency: you can build creator pricing from performance targets and defend it
• Strong Excel and data skills: formulas, pivots, and building a tracker from scratch
• AI fluency and a real willingness to use it as part of how you work
• Able to work EST hours
• 3 to 4 years in influencer marketing, creator and talent management, or campaign and project management
• Experience across both consumer / DTC and tech / B2B brands
• Creator negotiation and contracting experience
• Client-facing experience

Nice to Have

• A welcome bonus if you have it: fluency in an additional DACH or Nordic language such as French, Italian, Swedish, Danish, or Norwegian. Useful for working with creators and clients across markets.

Industry Knowledge

• Strong cultural competency and a feel for what is about to trend in the US market
• Fluency across social platforms, creator culture, and the mechanics of digital and creator marketing
• Real passion for the creator economy

Mindset and Drive

• Proactive problem-solver who stays calm at speed and juggles multiple projects without dropping the ball
• High standards, low ego, collaborative, and adaptable

Sound Like You?

• We'd love to hear from campaign managers who are ready to step up and deliver impactful creator marketing at scale.
• AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

Support

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