CRM Executive (German Speaker)

We are Kaizen Gaming

Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in the world, operating in 16 markets with 2 brands, Betano & Stoiximan.

We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.500 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there'll be no average day for you. Ready to press play on potential?

The Role

As a CRM Executive, your primary responsibility will be to support the planning and execution of the CRM strategy for our Sportsbook and Slots products across various channels. You will play a key role in enhancing customer engagement, increasing the number of active players, and achieving retention, reactivation, and cross-sell objectives for our Sportsbook and Slots members.

Responsibilities

• Contribute to the development of a comprehensive, data-driven CRM strategy tailored to the German market, focusing on sportsbook and our slots products, both locally licensed.
• Assist in the ownership and implementation of the CRM plan for Germany, ensuring alignment with local compliance, market conditions, and competition.
• Collaborate with the CRM Strategy Team at our Athens HQ to fine-tune automated lifecycle journeys, providing updates on market insights, competition intelligence, and best practices.
• Participate in the planning, development and execution of localized, personalized campaigns using various customer channels, such as onsite messaging, email, messaging, and social media.
• Assist in the development process of creatives, ensuring a customer-centric focus from brief to delivery to enhance customer engagement and response.
• Contribute to ongoing customer segmentation efforts in the market, identifying insights and targeting specific customer segments with relevant campaigns.
• Assist in identifying customer touchpoints and ensuring appropriate actions and communications are implemented.
• Stay updated on advertising standards and consumer protection laws and standards.
• Monitor and report on competitor activity within the local market.
• Provide regular reports to the CRM Manager on the success of campaigns

Requirements

• A minimum of 1-2 years of working experience in CRM, lifecycle management, or marketing.
• Experience in the iGaming industry (Sportsbook or Casino) will be considered a plus.
• Demonstrated ability to contribute to the development and implementation of a campaign strategy based on an understanding of customer needs and profiles.
• Familiarity with extracting customer insights from data.
• Strong organizational, planning, and prioritization skills with attention to detail.
• Exposure to implementing, driving, and executing multi-channel campaigns.
• Experience with CRM tools such as Adobe Campaign, Salesforce CRM
• Experience with Optimove will be considered a plus but is not necessary
• Native German speaker with good English skills.

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