Gaming CRM Manager - German speaking

Established in 2004, Tipico is the leading sports betting company in the German market.  Headquartered at the Portomaso Business Tower in Saint Julian's, Malta, Tipico offers a wide range of pre-live and live sports betting products delivered through cutting-edge mobile and online channels as well as through a top-class portfolio of approximately 1000 retail outlets predominantly in Germany. Tipico also offers a wide range of online Casino and table games. Tipico’s growth has always been incredibly strong and shows no sign of slowing in its core market and in new markets which it is opening.  Today over 5000 people work in Tipico shops and the company is some 200 strong in Malta with additional teams in Germany, Gibraltar, Croatia and Colombia. Explore our work culture and environment, job roles and locations via www.tipico-careers.com.

As a Gaming CRM Manager, you will be responsible for the design and execution of campaigns for conversion, retention, churn prevention and reactivation of Tipico Casino customers. You will work closely with internal and external stakeholders to ensure engagement of customers with refreshing, perfectly executed campaigns and relevant communication cycles. Your focus will be driving an increase in profitability by constant optimisation of customer communication, website content and user experience.

• Implement customer life cycle funnels for Tipico Casino
• Build campaigns and user journeys using Exact Target
• Promotion planning and execution including pre/post-analysis
• Oversee campaign designs and write marketing copy
• Configure promotions in the various Casino supplier backoffices
• Run ad-hoc promotions
• Proactively improve and optimise customer communications
• Come up with new promotion mechanics and automations to drive market KPI’s
• Engage internal analysts in generating actionable insights using market and customer data

• Previous experience in this or a similar role will be an advantage
• Passion for Casino and knowledge of Casino games (Slots, Table Games, Live Dealer)
• German native speaker with English to business standard
• Willing to work on the weekend
• Good analytical skills coupled with effective communication
• Good html and Excel knowledge
• Ability to deliver results and outstanding service whilst working to tight timelines
• Self-starter with a positive, can-do attitude and good problem-solving skills
• Project Management skills

The Gaming department is part of the Online tribe and responsible for revenues generated in all Casino products. The department is split into two collaborating main teams: Operations and CRM. The CRM team is responsible for the overall CRM strategy and handles customer communications at all stages of the customer life-cycle through various communication channels. Focus is to increase the customer activity and value while decreasing churn rates.