German Speaking Growth Manager

German Speaking Growth Manager

About Kapsel

Kapsel is on a mission to revolutionise healthcare accessibility through digital innovation. As we expand our presence in Germany, we are looking for a German Speaking Growth Manager to drive strategic growth initiatives, optimise marketing channels, and accelerate revenue growth. If you're a data-driven leader with deep expertise in digital marketing and an understanding of the German market, this is an exciting opportunity to shape the future of healthcare.

About the Role

We're looking for a German Speaking Growth Manager to develop and execute growth strategies that drive significant revenue increases in Germany. In this role, you'll oversee marketing channels, optimise performance, and explore new avenues for customer acquisition. From strategic leadership to hands-on campaign execution, you'll be responsible for ensuring all growth initiatives are integrated, data-driven, and aligned with Kapsel's business goals.

This role requires an understanding of the German market, strong leadership skills, and expertise in managing digital marketing channels such as paid search, social media, SEO, and emerging platforms like Bing PPC and Spotify advertising. You will collaborate with cross-functional teams and drive initiatives that expand our customer base while optimising key performance metrics.

What You'll Be Doing

As our German Growth Manager, you'll take ownership of channel strategy, resource allocation, and performance optimisation to drive sustainable growth in the German market. You will work closely with marketing, product, and analytics teams to ensure every initiative contributes to Kapsel's success.

Key Responsibilities

Growth Strategy & Execution

• Design and implement growth strategies that align with Kapsel's objectives and drive substantial revenue growth.

• Oversee a mix of marketing channels, ensuring the right balance between mature, emerging, and experimental platforms.

Channel Management & Optimisation

• Provide strategic oversight for established channels (e.g., Google Ads, SEO, paid social) to maximise performance.

• Take a hands-on approach to emerging channels like Bing PPC and Spotify advertising, from pilot testing to full-scale execution.

• Identify new, innovative channels (e.g., TikTok, YouTube) and assess their potential impact through market research and feasibility studies.

Data-Driven Growth

• Use advanced analytics tools (GA4, LookerStudio, DataStudio) to track performance, optimise marketing spend, and maximise ROI.

• Implement rigorous monitoring and reporting systems to ensure alignment with revenue, CAC, LTV, and conversion rate targets.

Resource Allocation & Budgeting

• Manage budget distribution across channels to maximise impact and ROI.

• Prioritise high-performing channels while testing and scaling new opportunities.

Cross-Functional Collaboration

• Work closely with SEO, CRM, CRO, and product teams to create an integrated approach to growth.

• Align content strategies, campaign themes, and cross-channel insights for enhanced effectiveness.

Leadership & Team Development

• Lead and expand a team of channel specialists, fostering a culture of innovation, accountability, and continuous improvement.

• Communicate channel performance and growth strategies to senior leadership and key stakeholders.

What We're Looking For

Technical Skills & Experience

• Extensive experience in digital marketing and growth strategy, with a focus on paid media, SEO, and performance marketing.

• Proficiency in Google Ads Manager, GA4, Braze, Klaviyo, MailChimp, and SEMrush.

• Strong analytical skills, with extensive experience in LookerStudio, DataStudio, and data segmentation/forecasting.

Leadership & Strategy

• Proven track record in leading and scaling marketing teams.

• Experience in developing high-impact growth strategies that directly drive revenue expansion.

• Strong understanding of customer acquisition, LTV, CAC, and conversion rate optimisation.

Market & Industry Knowledge

• Understanding of the German market, including consumer behavior, competitive landscape, and regulatory considerations.

• Experience adapting global strategies to fit local market nuances.

Soft Skills & Collaboration

• Ability to work cross-functionally with clinical, product, and patient care teams to enhance growth initiatives.

• Strong communication and stakeholder management skills, with experience leading strategic presentations.

Language & Tools

• Fluent in German (native speaker preferred).

• Experience with project management tools like Asana is a plus but not essential.

Why You'll Love Working Here

Join a fast-growing company that is transforming healthcare accessibility in Germany. As German Growth Manager, you'll have the freedom to innovate, lead high-impact strategies, and drive meaningful growth in a rapidly expanding market.

• Impactful Work: Shape the future of healthcare accessibility through data-driven growth initiatives.

• Leadership Opportunity: Build and scale a high-performing team.

• Collaborative Culture: Work alongside industry experts in marketing, product, and operations.

• Competitive Compensation: Enjoy a market-leading salary and benefits package.

• Growth & Development: Learning opportunities whilst growing within a fast growth brand

Salary Range: £45-50k

Basics you can expect:

33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days

Extra day off for your birthday

Company share scheme

Bupa Private Healthcare

Income Protection

Cycle to Work Scheme

My Gym Discounts

Company pension scheme

Quarterly Team Training and Social Budget

Enhanced Maternity and Paternity Leave

Rewarding bonus incentive scheme

☎ 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.

Love2Shop Discount

Hybrid working

Office extras:

Fresh fruit

A free coffee machine

The Simple Online Healthcare Promise:

Founded in 2015, we started off as a small pharmacy with big dreams. Today, we are trusted by over 1500 patients per day, making sure they receive their medication safely and on time. We're always on the lookout for talent. If you're passionate about helping make lives easier, we'd love to hear from you.

Join us on our journey to create affordable health solutions. Apply today to be part of a team that values growth, collaboration, and the simplification of healthcare. Your journey towards creating impactful experiences in the healthcare industry starts here.

Ready to make a difference? Apply now!

Simple Online Healthcare is proud to be an Equal Opportunity Employer.

We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant

Department Marketing Locations Glasgow Remote status Fully Remote