Marketing Localization Manager (German speaker)

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we've grown to around 5,500 employees in 22 countries, launched over 40 products, and serve over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level.

Although we're already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.

Job Description

As a Marketing Localization Manager for the German market, you'll adapt and localize Wix's global marketing campaigns to resonate with German-speaking audiences. You'll ensure cultural relevance, maintain brand consistency, and oversee localization workflows across various marketing channels. In your day-to-day, you will:

• Localize and adapt global marketing campaigns and content for the German-speaking market
• Collaborate with other teams to ensure creative consistency, optimal solutions, and cultural relevance
• Lead the transcreation process to align messaging with German cultural and consumer expectations
• Manage localization workflows, timelines, and quality control across all marketing channels
• Follow, maintain, and develop a German style guide and terminology database

Work with localization vendors and freelance linguists to ensure high-quality output

Qualifications

• 1-3 years of experience in marketing localization, content marketing, or digital marketing in an international organization, including experience working with paid media, SEO and content performance metrics

• Bachelor's degree in Marketing, Communications, Linguistics, or a related field
• Native-level fluency in German and excellent written and verbal communication in English
• Proven ability to transcreate and adapt marketing content creatively and effectively
• Deep understanding of the German market, audience behavior, and cultural trends
• Ability to manage multiple localization projects simultaneously
• Strong analytical skills, high attention to detail, and a passion for high-quality content
• Familiarity with content design, UX writing, or brand storytelling

Additional Information

We are Wix's Marketing Guild. We're the face of Wix, driving business growth, user optimization, and brand awareness. We're a dynamic, dedicated, and fun group that plays a crucial role in Wix's marketing efforts, introducing new and existing users to our incredible suite of products. We collaborate and communicate across multiple channels, guiding over 243 million users, businesses, and agencies to online success.