Social Media Manager, EMEA (Anime) - Fluent in German and English

About Crunchyroll

WE HELP EVERYONE BELONG. IT'S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Social Media Manager, fluent in German and English, who knows and loves anime. You'll create engaging content, adapt global campaigns, and connect with fans across EMEA.

Reporting to the Senior Manager of Social Media, you'll run channels, collaborate with teams, and engage with a passionate community. You'll also work with the Audience Development team, which manages a massive social network of 130M+ followers. If you're all about anime and fandom culture, this role is for you!

We are considering applicants for our London office and are able to support relocation for applicants based in Germany.
What You'll Do

• Create and share engaging content across Instagram, Facebook, Twitter, TikTok, YouTube, and other social media platforms.
• Adapt global campaigns for EMEA audiences, with a focus on the German market.
• Manage daily community interactions and promote anime titles to grow and engage fans.
• Work with brand, editorial, PR, and content teams to launch effective campaigns.
• Track, analyze, and report on social media performance.
• Stay on top of social and anime trends to keep content fresh and relevant.
• Collaborate with editorial to drive traffic to Crunchyroll News.
• Maintain Crunchyroll's authentic voice and build strong fan connections.
• Monitor metrics and adjust strategies to improve results.
• Run and track paid social media campaigns.
• Occasionally manage social channels during evenings and weekends.
• Experiment with new platforms, formats, and trends to keep Crunchyroll ahead of the curve.

About You

We get excited about candidates, like you, because...

• You have 5+ years of experience in social media or community marketing, with a strong background in D2C, ideally in entertainment or media.
• You're fluent in English and German, with strong writing skills and attention to detail.
• You're deeply knowledgeable and passionate about anime, with a strong understanding of fandom culture.
• You know major social platforms inside and out, tailoring content for each and guiding others on best practices.
• You've launched creative, successful social campaigns, including paid media.
• You use data and analytics to drive growth and engagement.
• You have intermediate or higher skills in Adobe Photoshop or similar tools.
• You're comfortable with project management tools to handle social requests and teamwork.
• You understand fandoms in the German market-whether anime, gaming, comics, sports, music, or pop culture.
• You have a sharp eye for internet culture, trends, and storytelling.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Take Time for You - Accrued PTO, Summer Fridays, Company Christmas vacations, and flexible schedule, Hybrid work schedule.
• Find Balance - Online yoga & wellness classes.
• Work hard, watch hard - Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store.
• Level Up - Prepaid Udemy account, professional development courses & conferences.
• Press Play - Game nights, anime nights, online team buildings & celebrations.
• Best-in class company paid private medical, dental, vision.
• Salary contribution into a DC Pension Plan.
• Reimbursement for travel to and from the office.
• Paid parental leave for birthing parents and non birthing parents.
• Employee Assistance Program (EAP) with counseling sessions available 24/7.
• Gym and Meal allowances.
• 8 Company paid Holidays plus 20 days of annual leave.

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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