Account Executive, SMB, DACH (German-speaking)

Our mission and why it matters

We are on a mission to make humans the strongest security layer.

Human risk remains one of the biggest vulnerabilities and traditional awareness training is not enough. We take a different approach by combining AI-driven personalization, real threat detection, and behavioral science to actively protect people and organizations.

We don't just simulate risks. We build the tools that detect and stop them.
Why this role matters

As a German-speaking Account Executive for the SMB market, you will play a crucial role in expanding Hoxhunt's footprint across the DACH region by focusing on organizations with up to 1000 employees. You will drive new business acquisition within this key segment, manage the full sales cycle, and contribute directly to our rapid growth in the region. This is an exciting opportunity to make a significant impact by bringing our award-winning solutions to a broad range of smaller and medium-sized businesses and helping them build a culture of cybersecurity.

What you'll own and drive

• Drive Growth in the SMB Market: Be a key driver for Hoxhunt's growth across DACH region, specifically identifying and closing new business with organizations ranging up to 1000 employees.
• Master the Full Sales Cycle with Inbound Support: Own and manage the entire sales process from prospecting and discovery (leveraging marketing inbounds and self-generated leads) to proposals, procurement, and closing with SMB clients in your segment.
• Achieve Revenue Targets: Achieve and exceed your New Business ARR (Annual Recurring Revenue) quota.
• Become a Trusted Advisor: Build strong relationships and establish Hoxhunt's credibility with key stakeholders, including decision-makers within your target accounts.
• Collaborate for Success: Partner closely with our Marketing team to optimize inbound lead generation and execute a winning go-to-market strategy for the SMB market across DACH.
• Represent Hoxhunt at industry events, trade shows, and customer meetings as needed across your region.
• Contribute to building brand awareness and credibility within the SMB market globally.

What success looks like

• In your first 3 months you'll: Craft a healthy, growing sales pipeline by leveraging marketing inbounds and self-generated opportunities, while building strong, trust-based relationships with key accounts in your segment.
• By month 6 you'll: Secure significant new business ARR from SMB organizations (0-1000 employees) across the DACH region and contribute to Hoxhunt becoming a recognized key cybersecurity partner in the market.

What makes you thrive here

You have:

• 3+ years of experience as an Account Executive selling complex SaaS or software solutions, with a track record of exceeding targets.
• Native or full professional proficiency in German, alongside fluency in English, preferably with professional experience selling to the DACH market.
• Deep SMB Market Knowledge: Significant professional experience selling to Small and Medium-sized Businesses (0-1000 employees), with a strong understanding of their unique sales cycles and business needs.
• Hunter Mentality & Drive: Goal-oriented, energetic, highly autonomous, and motivated by the challenge of acquiring new business within a competitive market.
• Willingness to Travel: Based in Helsinki and eager to travel regularly across the DACH region for meetings, events, and networking as required.
• Exceptional Organizational Skills: Capable of managing a high volume of meetings and open discussions while adapting strategies when faced with challenges.

Bonus points if you also:

• Bring an existing network in the cybersecurity or IT sector within the SMB segment across the DACH region.

Who you'll work with

You will join a supportive, collaborative, and high-performing sales team focused on the EMEA region. Our Helsinki HQ will be your home base, with flexible opportunities for remote work once onboarded and independent. Your colleagues are ambitious, results-driven, and embody a "succeed together" spirit, valuing collaboration and collective achievement.

What you can expect from us

• Compensation: Your compensation structure will be 50/50 base salary and a competitive commission model. Monthly salary of €3800 - €4500 depending on your experience.
• Working ways: We work in a flexible, but hybrid work setting. You are expected to visit the Helsinki office weekly.
• High performance meets high humanity: We bring an incredibly driven, high-impact energy to our work, but we leave our egos at the door. You will be surrounded by wildly talented, dedicated colleagues in an environment built on extreme kindness, support, and psychological safety.
• Authentic trust & autonomy: We hire great people and trust them to do great work. You will find a culture free of micromanagement, giving you the autonomy to take real ownership, drive impact, and shape things early on.
• A product you can be proud of: It is incredibly rare in cybersecurity to sell products that customers and end-users genuinely love.
• The perks that matter: Alongside this amazing community, you will enjoy extensive healthcare with other benefits and our beautiful office in Helsinki (complete with a gym and swimming pool!).

Recruitment Process

We want to get to know you and how you think! Our process includes:

1. Initial call with Talent Acquisition (30 min, remote)
2. Meeting with Head of Sales (60 min, remote)
3. Homework & Panel Discussion (90 min, at our office)
4. Reference checks and offer

About Hoxhunt

Hoxhunt was founded in 2016 by four visionaries. Today we are a global team of +270 amazing Hoxhunters advancing a truly AI-native category leader in human risk management, with key hubs in the United States, the United Kingdom, Singapore, and Finland. We are proud to be an award-winning, fast-growing software company, recognized by G2 and Gartner, named to TIME Magazine's list of the World's Top EdTech Companies, and featured for our innovation in major publications like Fast Company, TechCrunch, Forbes, and Inc.

As a multi-product company, Hoxhunt goes beyond traditional security awareness. We don't just educate employees through frequent, personalized, and behavior-changing cybersecurity training - we also actively build real threat intelligence and response tools that protect organizations against malicious cyberattacks every single day.

Be among the first to know about our open positions. Drop your details in our Talent Community, and we will reach out when there is a match!