Copywriter (German mother tongue)

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At EssilorLuxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.

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Your Role:

Copywriter for consumer facing channels with a 360° degree approach. Contribute to creative briefs by envisioning what creative assets will be needed in order to develop a cross-channel campaign. Collaborate across departments to ensure a consistent tone of voice across different touch points creating performing and engaging copy.

Main responsibilities:

• Copy-writing: create performing and engaging texts for .com, social channels, newsletters, instore materials, digital tools.
• Content optimization: conduct copy reviews and propose optimizations of the copy for all channels based on performance evidences and specific channels KPIs (traffic to store-site, engagement, open rate, conversion ..). Apply A/B testing techniques to experiment with new approaches.
• Tone of voice: continuous update of the brand style guide for tone of voice following the global brand direction. Conduct market analysis to identify new emerging trends and keep the content always updated.
• Translations: management and coordination of the agency for the copy translations for all countries/languages

Main Requirements:

• German (must have) - mother tongue or bilingual (C2 level)
• English (nice to have)- mother tongue or bilingual (C2 level)
• Educational Background in Journalism, Copywriting, or related fields
• Copy-writing experience. Editorial and commercial. It's a plus experience on digital channels and ecommerce brand
• 360° degree thinker. With excellent communication skills and ability to collaborate with other teams.
• Ability to manage multiple writing and copy editing projects simultaneously
• Good organizational skills and experience in management of projects/deadlines in a fast-paced environment.

Please, send your resume in English

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