Digital Advertising Strategist (German Speaking)

Job Description:

Digital Advertising Strategist

Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah's newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and IceBreaker trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best.

Pattern is expanding, and we are looking for a Digital Advertising Strategist to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.

Frequently Asked Questions

What is the day in the life of a Digital Advertising Strategist?

• Hands-on execution and optimisation of SEM accounts
• Test, scale and optimise campaigns in Amazon Ads and other retail media and other channels including but not limited to Google Ads, Meta, Instagram and Tiktok Ads and Affiliates.
• Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales.
• Ongoing management of monthly budgets across client accounts
• Communicating with clients via email, calls and face to face meetings to provide insights
• Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
• Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
• Deliver weekly, monthly, yearly reporting in line with Pattern's reporting framework
• Competitor analysis
• Work closely with the SEO and Analytics teams to drive integrated strategy and insights
• Provide specialist SEM advice to Pattern team and feeding into consulting projects as required

What will I need to thrive in this role:

• Minimum of 1-2 years' experience in a hands-on Search Engine Marketing role, preferably within an agency
• Fluent in German and English (written & spoken)
• 2:1/1st degree or above
• Excellent verbal and written communication skills
• Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
• Experience executing remarketing, prospecting and paid social campaigns is a bonus
• Excellent attention to detail
• Analytical with an eye for insights
• Proficient in Excel, PowerPoint, Google Analytics and data interpretation
• Experience working with retail/ecommerce clients (desirable)

We are looking for individuals who are:

• Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

• Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers - Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern's talent acquisition team.
• An interview with a hiring manager.
• A 2nd stage interview with a case study in the form of presentation.
• A 3rd stage interview with a VP.
• A final interview with the European General Manager.

How can I stand out as an applicant?

• Be clear, concise, and specific when explaining a point (STAR model and answer first are the suggested frameworks)
• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would make a difference at Pattern
• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• 25 days Holiday (increasing to 27 after two years, 29 after four years and 30 days after five years of service)
• Competitive salary
• RSU's (Restricted Stock Units)
• Hybrid working (2 days a week in the office)
• Summer hours on a Friday, 3pm finish (June - August)
• Health Shield Cover (Health, Dental, Eye care and Physio cash reimbursement plan)
• Free breakfast and snacks in the office
• Pension Scheme
• Enhanced Maternity and Paternity leave and pay
• Regular company socials

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.