Digital Content Manager with German (pharmaceutical industry)

General Information

Job Advert Title

Digital Content Manager with German (pharmaceutical industry)

Location

Poland

Function/Business Area

Customer Engagement Excellence

Employment Class

Permanent

Description

Digital Content Manager with German (pharmaceutical industry)

About Astellas:

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need.

Learn more at Astellas.com.

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Astellas' Global Capability Centres - Overview

Astellas' Global Capability Centres (GCCs) are strategically located sites that give Astellas the ability to access talent across various functions in the value chain and to co-locate core capabilities that are currently dispersed. Our three GCCs are located in India, Poland and Mexico.

The GCCs will enhance our operational efficiency, resilience and innovation potential, enabling a timely response to changing business demands.

Our GCCs are an integral part of Astellas, guided by our shared values and behaviours, and are critical enablers of the company's strategic priorities, sustainable growth, and commitment to turn innovative science into VALUE for patients.

Location and Working Environment:

GCC POLAND: This is a permanent role based in our Global Capability Centre in Warsaw, Poland and hybrid working with the expectation for some office presence. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office

Astellas' Responsible Flexibility Guidelines Statement - At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas' Responsible Flexibility Guidelines.

Purpose & Scope

The Digital Content Manager is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised.

Astellas is advancing digital engagement to transform healthcare, and the Digital Engagement Centre (DEC) is at the forefront, driving omnichannel excellence in HCP engagement. The Digital Content Manager is a pivotal role within the Global Capability Center (GCC), to deliver high-quality, compliant omnichannel content across multiple strategic brand(s) or product(s) and therapeutic area(s) within a single country market in Europe, South America, the Middle East and/or Asia. Operating in a fast-moving agile, matrix environment, this role is responsible for local market activation, translating brand objectives into high-impact, data-driven digital content for improved reach and engagement with HCPs.

Working without direct reports, the Digital Content Manager exercises significant influence through expertise and cross-functional collaboration, engaging local brand teams across multiple brands. The role requires an entrepreneurial mindset combined with disciplined execution, championing best practice, digital innovation, and continuous content optimisation to drive measurable outcomes for patients, healthcare professionals, and the business. The Digital Content Manager strengthens customer engagement locally by partnering with cross-functional local brand teams (commercial, medical, market access and regulatory) to create and deliver high quality omnichannel content. This role combines technical expertise, analytical thinking, and operational excellence to ensure seamless content creation, localization, and execution across multiple brands. By optimizing content performance and championing best practice ways of working, the Digital Content Manager supports Astellas in delivering meaningful, compliant, personalized and impactful experiences for customers.

Role and Responsibilities:
• Lead digital content planning across brands, aligning local execution with global strategy and HCP/patient journey objectives.
• Serve as the primary digital content lead, partnering with local brand teams or working independently where teams are limited or absent.
• Build strong cross functional relationships across commercial, medical, regulatory, market access, and digital peers without formal authority.
• Localise and adapt global content to meet local regulatory standards, prioritising reuse and adaptation over net new creation.
• Support omnichannel journey design, ensuring content enables seamless, personalised engagement across digital and personal channels.
• Manage the end to end content lifecycle from briefing and MLR approval to publication and retirement across assigned brands.
• Partner with Digital Campaign Managers to deploy compliant, localised campaign assets and align content calendars with sprint plans.
• Deliver content across multiple brands and therapy areas, tailoring messaging, formats, and channels to brand and HCP needs.
• Own Veeva Vault PromoMats as system of record, ensuring accurate metadata, timely submissions, and effective content reuse.

Continue: Role and Responsibilities:
• Coordinate with local MLR reviewers and approvers, and health authority submission workflows (as needed) to maintain compliant, on-time content delivery.
• Work with AI-driven content generation and dynamic content personalization while ensuring compliance with local regulatory and promotional review standards.
• Be an advocate of the company's sustainable margin transformation objectives by increasing content factory adoption and ensuring content re-use (global and local content re-use).
• Drive consistent adoption of global content technologies including Brand Portals, modular content frameworks, and omnichannel activation technologies and tools (e.g. Omnichannel Engagement Framework, AI translations, Anthill Activator, etc.).
• Analyse content performance and engagement data to generate actionable insights and optimise in-market content across brands and channels.
• Apply data-driven learnings to future content planning, embedding improvement cycles throughout campaign development.
• Deliver A/B and multivariate testing strategies across messaging, creative, and channel parameters, embedding a culture of continuous improvement in collaboration with Digital Campaign Managers.

Required Qualifications:
• Substantial years of experience in digital content creation, localization, omnichannel content experience engagement and content performance optimisation within the pharmaceutical, life sciences, FMCG and/or other content rich marketing industry, or advertising/marketing agency or other highly regulated industries.
• Strong understanding of the pharmaceutical commercial model, with experience in brand teams, digital marketing roles, or content/marketing agencies.
• University degree in Marketing, Communications, Life Sciences, or related field.
• Proven ability to deliver and manage content portfolios across multiple brands and channels in a fast paced, cross functional, and multi stakeholder environment.
• Demonstrated success delivering complex projects end to end with high autonomy, strong prioritization, and attention to detail.
• Deep understanding of omnichannel content strategy and proficiency with Veeva Vault PromoMats
• Ability to translate brand strategy and key messages into compelling, compliant content tailored to target customer profiles and channels across multiple digital channels (Email / Marketing Automation, Web, Webinars, NBE, etc.)
• Excellent project and portfolio management skills; highly organised, detail-oriented, able to manage competing priorities under time pressure.
• Proactive self-starter with strong influencing and collaboration skills, able to operate effectively in a matrix and international organization.
• Strong knowledge of local promotional regulations, MLR review processes, health authority submissions, copyright law, GDPR, and content compliance requirements in Germany.
• Excellent English and German (written and spoken) required depending on role scope, with the ability to craft clear, concise copy across formats and therapy areas.

Preferred Qualifications:
• Advanced degree, with experience in healthcare, life sciences and/or pharmaceutical marketing
• Experience with HCP, payer or patient engagement with oncology, urology, immunology, and/or women's health therapeutic areas and products.
• Analytical mindset, with experience interpreting content and engagement performance data to implement continuous improvement.
• Active experience working within Agile squads, participating in sprint planning, stand-ups, reviews, and retrospectives to contribute to squad velocity and cross-functional alignment.
• Interest in ongoing digital innovations, content & marketing technology platforms, and other workflow related programs
• Experience operating within a Global Capability Centre (GCC) or shared services model supporting multiple brands.
• Experience supporting markets with or without a resident local brand team; comfortable operating as a virtual embedded partner.
• Knowledge of generative AI tools for content creation, personalisation and optimisation and their compliant application in a pharmaceutical context.

What awaits you at Astellas?
• Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
• Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
• Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
• A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.

Our Organizational Values and Behaviors:
• Impact
• Innovation
• Integrity
• One Astellas
• Accountability
• Courage
• Sense of Urgency
• Outcome Focus

Benefits:

Careers | Astellas

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.

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