Digital PR Specialist (German Speaking)

The Tus Media Group, an EdTech company of the GoSudent group, offers educational platforms that connect students or companies with teachers from all over the world. Our goal is to meet the need for high-quality, accessible and personalised lessons. We seek to delocalise learning by providing in-person and online lessons with the best professionals in each subject.

We're looking for a creative, proactive and media-savvy Digital PR Specialist to join our international marketing team and help take our digital PR efforts to the next level. You'll be working on projects across Gostudent.org, nachhilfeunterricht.de and their sister sites, supporting our mission to make education accessible and inspiring across the globe.

What do we expect from you?

As a Digital PR Specialist you'll play a key role in driving brand awareness and media presence across our key markets. Your day-to-day will involve:
• Plan and execute creative digital PR campaigns aligned with brand and SEO objectives.
• Adapt and localize campaigns for the German market in close collaboration with local marketing and SEO teams.
• Coordinate with external digital PR agencies to ensure smooth and timely campaign rollouts.
• Write compelling, SEO-optimized content such as press releases, articles, and reports.
• Collaborate with designers, content creators, and data analysts to produce engaging assets (e.g., infographics, studies, interactive content).
• Support corporate communications (e.g., acquisitions, funding announcements, awards).
• Build and maintain strong relationships with journalists and media outlets.
• Pitch newsworthy stories and content to secure high-quality media coverage and backlinks.
• React quickly to trending news and events by providing relevant brand commentary (newsjacking).
• Monitor media trends to identify PR opportunities and develop innovative story angles.
• Track and report campaign performance using key metrics such as backlink quality, referral traffic, media coverage, and brand visibility.
• Connect PR efforts to broader business outcomes like organic visibility, domain authority, and online traffic.

What do we need from you?
• At least 2 years of experience in Digital PR, with a proven track record of supporting SEO growth through earned media.
• Native-level German and English or Spanish (advanced).
• A deep understanding of the PR landscape, including how to pitch stories that get picked up.
• A sharp eye for what makes content newsworthy and the curiosity to explore data, trends, and real-life stories that spark media interest.
• A proactive mindset-you're always thinking two steps ahead and hunting for the next PR opportunity.
• Experience with PR tools like Hunter.io, Buzzstream, or similar platforms.

• What do we offer you?
• Permanent full-time contract (38h/week).
• Flexible schedule from Monday to Thursday from 8h-9h to 16.30-17:30h, Friday intensive from 8-9h to 14-15h.
• Intensive working day at Easter, Summer and Christmas.
• 25 days holiday + day off for your birthday.
• Hybrid working mode: 3 home office days and 2 office days + 1 Friday per month.
• Enjoy 1 month full remote in any European country after 6 months with us (including the UK).
• Flexible benefits: restaurant/transport card, childcare and medical insurance.
• Regular Team Building Activities and Events.
• A spectacular working environment within a company in continuous growth!

Office location: Granollers, Barcelona.

For us diversity is an added value. That's why we are committed to providing equal opportunities to people from all backgrounds: regardless of origin, gender, age, sexual orientation or other unique characteristics that define you. We encourage you to be authentic. The most important thing is that you are passionate about new challenges, so if you think you fit the profile we are looking for, don't hesitate and apply: we are waiting for you!