Freelance Creative Strategist (German Native)

Creative Strategist
Location: Amsterdam
Languages: German (native) + English
Type: Full-time

About Creative Clicks
Creative Clicks is a high-growth performance marketing company building and scaling data-driven digital products globally. We operate across 65+ countries, combining the speed of a startup with the scale of an international organisation. Our teams move fast, think big, and are obsessed with creating work that performs.

About the Role This isn't a content manager role. It isn't a generalist marketing seat. As our Creative Strategist, you'll own the bridge between performance data and creative output - turning consumer insight, competitor analysis, and campaign results into concepts, hooks, and briefs that actually convert.

You'll work directly with Performance Marketing, Brand, Product, and the Founders to build and run a structured creative testing engine across paid social, video, and brand channels. You'll be measured on creative output velocity, hook win-rates, and the contribution of new concepts to blended ROAS and CAC.

If you thrive at the intersection of strategy, storytelling, and performance - and you get restless when great ideas aren't backed by results - this role is for you.

What You'll Do

• Own end-to-end creative strategy for paid social (Meta, TikTok, YouTube) - from insight to brief to iteration
• Translate audience research, customer reviews, competitor teardowns, and performance data into testable creative angles, hooks, and concepts
• Write clear, hook-first briefs that creators, editors, UGC partners, and in-house designers can execute against
• Run a structured testing cadence: hypothesis - concept - ship - read results - iterate. Weekly, not monthly
• Identify winning angles and scale them across formats - static, UGC, founder-led, VSL, and motion
• Stay closely connected to the German consumer: their tone, cultural references, and what actually stops the scroll
• Maintain and evolve Creative Clicks' brand narrative and tone of voice across channels
• Collaborate cross-functionally with Performance, Brand, Product, and external creators or agencies

What You Bring

• 2+ years in a creative strategist role at a B2C scale-up, DTC/e-com brand, or performance creative agency
• A demonstrable track record of creative concepts that moved performance metrics - bring examples: hooks, ads, before/after ROAS or CTR
• Native-level German and full professional fluency in English - you can brief, present, and write copy in both
• Deep fluency in Meta and TikTok ad ecosystems - formats, what works, and why it works
• A strong point of view on creative: you can defend a hook, kill a weak concept, and push back when needed
• Comfortable with creative volume - this role ships dozens of concepts a month, not a handful
• Ownership mindset: you write the briefs, you don't wait for them

Nice to Have

• Experience directing UGC creators, editors, or freelance producers
• Background in content strategy, editorial planning, or brand tracking
• Familiarity with CapCut or Premiere at a working level
• Startup or scale-up background