German Content Specialist

Ferryscanner is an online search and booking engine that helps people find affordable ferry tickets to exciting destinations all over the world. Since 2018, we have been working to simplify the ferry booking process offering ferry tickets for more than 300 destinations in 25 countries. Our company culture is based on five core values: Ownership, Trust & Respect, Constant Improvement, Customer Obsession and Being Bold. Want to join our team? Welcome aboard!

Are you skilled in crafting compelling content? Do you have a flair for writing in German that engages readers and inspires them to explore the world? If so, Ferryscanner is looking for a talented German Content Specialist to join our dynamic team.

As a German Content Specialist at Ferryscanner, you will be responsible for producing compelling and informative content for our website, blog posts, newsletters, and various marketing materials. Your words will play a crucial role in inspiring and guiding our audience to discover their ideal ferry journeys.

Responsibilities

• Create engaging and persuasive copy in German for Ferryscanner's website, blog, newsletters, social media, and other marketing channels
• Research ferry destinations, routes, and related travel topics to generate unique and relevant content
• Collaborate with the rest of the marketing team to develop content strategies that align with our brand voice and objectives
• Write clear and concise destination descriptions, landing page copy, and promotional materials
• Use SEO best practices to optimize German-language content, including keyword research, meta descriptions, and link-building strategies, while collaborating with SEO specialists to improve search visibility and drive organic traffic from German-language content.
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines
• Stay updated on industry trends, travel news, and ferry-related developments to provide up-to-date and valuable information to our audience
• Assist in localizing content from English to German and vice versa, maintaining a high level of accuracy and cultural relevance

Qualifications and key competencies

• Native German speaker with excellent writing and editing skills is a must
• Proven experience as a copywriter, content creator, or similar role is a must (preferably in the travel or hospitality industry)
• A portfolio of previous work demonstrating your ability to craft compelling content would be great
• Strong understanding of SEO principles and best practices and ability to implement them in German content
• Familiarity with SEO tools like Ahrefs, Google Analytics, Google Search Console etc.
• Familiarity with content management systems (CMS)
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines
• A keen eye for detail and exceptional proofreading and editing abilities
• Creativity and strong research skills
• Collaborative spirit
• Excellent time-management and organizational skills

We offer

• Work in an international and dynamic environment among young and smart people
• Huge learning experience in using best practices and cutting-edge technologies
• Flexibility to work remotely & extra annual leave days