Sales Development Representative (Germany)

Sales Development Representative - DACH Market

Refinery89 is looking for a driven and commercially minded Sales Development Representative to support our growth across the DACH market. If you are motivated by targets, enjoy building relationships, and want to develop your sales career in the AdTech industry, we want to hear from you.

Location: Madrid, Spain (Onsite)
Team: Publisher Success

About Refinery89

Refinery89 is a Dutch AdTech company headquartered in Madrid, working with premium publishers worldwide to optimize programmatic advertising performance. Through advanced, data-driven technology, Refinery89 helps publishers increase revenue, improve efficiency, and gain greater transparency across their monetization stack.

The company operates with an international, highly specialized team focused on delivering measurable results, operational excellence, and long-term partnerships in an evolving digital advertising ecosystem.

What You'll Do

1. Drive publisher acquisition across the DACH market, managing the sales process from prospecting and initial outreach through to closing.
2. Build, manage, and develop a healthy sales pipeline, prioritizing opportunities based on commercial potential and strategic value.
3. Lead publisher acquisition efforts across Germany, Austria, and Switzerland, working closely with sales and operational colleagues.
4. Build strong relationships with prospects and publishers, becoming a trusted commercial contact and developing mutually beneficial short- and long-term partnerships.
5. Conduct outbound prospecting through cold calling, email, LinkedIn outreach, online meetings, and other relevant sales channels.
6. Maintain accurate and up-to-date information in the company's CRM, recording leads, opportunities, and client interactions on a daily basis.
7. Develop a strong understanding of the DACH digital publishing landscape and identify new commercial opportunities.
8. Represent Refinery89 at relevant industry events and networking opportunities.
9. Work towards monthly and quarterly KPIs, contributing directly to the company's commercial growth objectives.

Who We're Looking For

• Professional fluency in German and English is required. Dutch or other European languages are considered an advantage.
• A commercially driven professional who is motivated by clear targets and measurable results.
• Strong communication and relationship-building skills, with the ability to engage effectively with publishers and commercial stakeholders.
• A proactive and competitive mindset, with the ambition to consistently achieve and exceed individual and team objectives.
• Strong organizational skills and the ability to manage multiple prospects and opportunities simultaneously.
• The ability to work independently, take ownership of responsibilities, and operate effectively in a fast-paced, international environment.
• A practical and solution-oriented approach, with the ability to understand technical concepts and translate them into clear commercial value.
• Willingness to continuously develop knowledge of digital advertising, programmatic technology, and the European publishing ecosystem.

Some Definite Pros That Will Make You Stand Out

• 2+ years of sales or business development experience, particularly involving cold calling, email outreach, LinkedIn prospecting, and online or face-to-face meetings.
• Previous experience working with clients, prospects, or publishers across the DACH market.
• A good understanding of digital media metrics, web analytics, digital advertising formats, and advertising technologies.
• An established network within the German-speaking digital publishing or media industry.
• Previous experience in a similar role within an AdTech company, publisher sales house, trading desk, digital agency, or related digital media organization.
• Knowledge of programmatic advertising and publisher monetization.

Interview Process

The interview process for this role consists of four stages:

1. Initial screening - Introductory call with a recruiter.
2. First interview - Video call with members of the Publisher Success team.
3. Second interview - Video call with the Hiring Manager and/or senior stakeholders.
4. Final interview - In-person meeting with the Hiring Manager and key team members.

Ready to develop your sales career and contribute to Refinery89's growth across the DACH market? Apply today.