Senior Paid Search Manager (German Speaking)

HeliosX is one of the world's fastest growing HealthTech companies. We're committed to improving the quality, accessibility, and affordability of healthcare for everyone. In 2013, our Founder Dwayne D'Souza recognised the need for prescription healthcare to catch up with other industries by taking advantage of technological innovations - to enable rapid delivery of medications and improved customer convenience. Since our founding, we've been entirely bootstrapped - we achieved product-market fit and profitability without ANY external funding whatsoever.

Our mission is to help people across the world get the medications they need, faster. Through our sites and platforms, customers can conveniently access prescription medications and treatments to treat a range of health problems, as well as purchase clinical-grade, personalised skincare. We have dedicated in-house clinical teams authorised to prescribe medications, and we own a pharma business capable of manufacturing many of the medicines and skincare products we provide. We're an in-house, Direct-To-Consumer (D2C) proposition all the way down - and we're passionate about that approach.

Our revenue reached a record $76 million USD last year, with unprecedented 32% year-on-year growth. With a 40% year-on-year growth target for 2024, it's an exciting time to be part of the HeliosX journey. Come and help in making access to medication quicker and easier than ever before in human history!

The Opportunity:

HeliosX is looking for an experienced Senior Paid Search Manager. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI, as well as thinking big to develop capabilities to optimise SEM. This person will build highly impactful acquisition campaigns and have an enthusiasm for testing growth opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a £20MM+ budget and have a meaningful impact on the performance of the company.

Experience:

• Set the strategy and roadmap for scaling Paid Search activity efficiently; prioritise the roadmap effectively
• Manage multi-million £ SEM budgets optimising towards long term profitability
• Manage and optimise search, shopping, display and youtube ads
• Plan, execute and analyse experiments to drive growth and test incrementality
• Forecast spend & performance; Allocate the budget between campaigns and brands to optimise performance taking into incremental performance
• Monitor campaign performance and ensure pacing to budget and performance targets
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to stakeholders on a regular basis
• Use effective bid management techniques to drive performance
• Manage paid search campaigns using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, negative keyword strategies and custom-built automation
• Research keywords, analyse their relevance and perform competitive analysis
• Monitor and analyse competitors to identify opportunities
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive CPA improvements, expand search impression & click share and drive higher ROI
• Develop a deep understanding of our customers & products for better targeting & messaging
• Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft)
• Keep up to date with google ads updates & betas, industry trends and best practices

Skills:

• Strong track record scaling and optimising PPC campaigns across Google & Bing (Microsoft) - with particular focus on search and shopping
• Excellent numerical & data analysis skills
• Strong attention to detail
• Excellent communication skills
• Passion for learning and self-improvement
• Experience managing multiple brands at the same time preferred