SEO Specialist - German speaking

Open in all locations: France, Germany, the Netherlands, and the United Kingdom

We are an online marketplace to find tradespeople for all your home improvement jobs. With our driven and distributed team of 520 professionals in our offices in Germany (Berlin), the Netherlands (Amsterdam), the UK (London), France (Aix-en-Provence), and Canada (Toronto), we are working towards our mission every day to build a reliable & fair marketplace where tradespeople can find quality work & homeowners can hire quality tradespeople.

We want to continue to grow and further consolidate our market position. We are thus actively searching for an SEO Specialist - German speaking. We are looking for a person who can contribute to our SEO and content strategy, address SEO opportunities, and create appealing and SEO friendly content. The ideal candidate is an SEO professional that likes working within a team, has an eye for detail and a hands-on mentality. You will be working in a team of 6 SEO Specialists, reporting to the SEO Manager.

What you'll be doing:

• Work closely with other SEO Specialists from our other markets to improve our organic performance collaboratively
• Identify SEO shortcomings/opportunities through data and insights and translate into strategy
• Monitor SEO performance and other business metrics, identify fluctuations in time
• Collaborate with Product to ensure correct implementation and making sure that projects align with our wider SEO objectives
• Manage external content partners: write briefings, coordinate and review content publishing
• Edit / publish editorial content and guard quality, brand and SEO value
• Run ongoing audits and make sure that our platform is technically optimized
• Research, monitor and analyze competitor strategies to inform strategic initiatives

• Native German speaker, with full professional proficiency in English
• Minimum 2 years experience in SEO, preferably in-house
• Track record of deploying data-driven SEO strategies that have tangibly improved organic search performance
• Experience in developing partner relationships
• Experience with AI/ChatGPT, e.g., content creation, integration with other SEO processes
• Data and evidence driven: you base your strategy objectively on existing or proven data
• In-depth experience with website & analytics tools (e.g., SEMRush, Screaming Frog, Majestic, Google Search Console, Looker Studio)
• Up to date with the latest trends and best practices in SEO

Nice to have:

• A hands-on and can do mentality with eagerness to learn and grow
• Proactive and thinking out of the box mentality
• Bonus points if you speak Italian

Why you'll enjoy working at the Instapro Group

You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We're leaders in our markets, yet small enough for everyone to make a real difference.

We care. We don't believe in one size fits all. Whether it's flexibility in your working hours, your location, or opportunities to advance and grow, you'll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

• Highly competitive salary package
• Hybrid work environment
• Hybrid allowance/benefit
• Temporary work from abroad policy
• Mental health support
• Regular team and social events
• Further benefits depending on location
• Referral bonus

These are the values that guide everything we do:

• We put integrity first. We are authentic, transparent and respectful.
• We are all stewards. We are stewards of the company on behalf of all stakeholders.
• We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
• We never stop learning. We are open-minded and curious.
• We win together. We collaborate and earn trust with our colleagues.
• We are inclusive. We are committed to building a diverse and inclusive company.

Read our values in full here

Interested in applying? Submit your application below and we will get back to you.